June 16, 2024

We have stumbled upon an online claim stating that renowned YouTuber MrBeast launched a casino game app called “The Beast Plinko”. But is there any truth behind this claim?

The claim stems from a series of advertisements that ran on Instagram during May 2024. These ads, promoted by Meta, suggested that MrBeast, whose real name is Jimmy Donaldson, had indeed launched a gambling app.

However, upon investigation, we found that there’s no such app present on either the Apple App Store or Google Play Store. Furthermore, MrBeast never confirmed developing or endorsing any app of this nature.

These deceptive ads leveraged deepfake technology and AI-generated audio to misinform users. They followed a consistent pattern, starting with a globally recognized news anchor claiming the existence of MrBeast’s gambling app.

We noticed scam ads that made it seem as if personalities like CNN’s Laura Coates or Fox News’s Laura Ingraham and Sean Hannity were advertising MrBeast’s alleged app on their TV shows.

The misleading ads also made use of synthetic audio-visuals to fabricate endorsements by renowned celebrities like Dwayne “The Rock” Johnson, media personality Andrew Tate, and “Dude Perfect” podcast host Tyler Toney. Depending on the version of the video, it appeared like these personalities were boasting about their earnings on the supposed app.

This misinformation didn’t end there. A deepfake clip of MrBeast was also created where he seemed to verify the existence of the app.

These scam ads concluded with narratives seeming to come from personalities like Coates, Ingraham, and Hannity, thanking MrBeast and encouraging users to download the app via a link provided in the ad. But surprisingly, the links led the users to a fraudulent webpage named pseville.fun, which impersonated the appearance of official app stores.

It’s worth emphasizing once again that no such game named “The Beast Plinko” exists.

Clicking on links from such deceptive websites may lead to harmful consequences for the user’s device. If you have been a victim of such a scam, the FTC’s article on “What To Do if You Were Scammed” and “BBB Tip: Recovering from a Scam” by BBB could be highly resourceful.

Take a look at our piece on “How To Spot a Deepfake” to avoid falling for such scams.

Frequently Asked Questions

Did MrBeast launch a casino app named “The Beast Plinko”?

No, no such casino app exists. MrBeast has not created or endorsed any gambling apps.

What technology was used in the scam ads?

The misleading ads leveraged deepfake technology and AI-generated audio to falsify endorsements from well-known personalities, including MrBeast himself.

What can I do if I’ve been a victim of such a scam?

You can review the articles “What To Do if You Were Scammed” by FTC and “BBB Tip: Recovering from a Scam” by BBB for guidance.