June 25, 2024

As of Mon 13 May 7.15pm, ITV News reports a significant increase in scams involving the use of deepfakes. These scams falsely feature popular musicians, actors and even news anchors to endorse sham products.


1. What are ‘deepfakes’?

Deepfakes refer to AI-generated imagery or videos that depict real people doing or saying things they never did.

2. How are ‘deepfakes’ used in scams?

In online frauds, scammers uses these deepfakes to falsely showcase famous personalities endorsing their sham products or services.

3. What can be done to protect oneself from such scams?

There are several measures one can take to avoid falling victim to such scams. Verify the authenticity of the message before sharing personal information or making payments. Be cautious about unexpected requests for information, and report anything suspicious.