June 15, 2024

UK customers of Giro have been alerted to a fraudulent site claiming to be the official online store for the renowned helmet and cycling attire company based in the U.S. The fake site is aimed at retaining credit card information from unsuspecting customers.

The knockoff site, girouk.com, is a well-done mimic of the real Giro site, offering slightly discounted rates for almost all the items. But Giro’s trusted UK distributor, Zyro Fisher, has declared it as nothing more than a scam.

For the actual, legitimate Giro UK site, please visit giro.co.uk. There are several integral, yet minor differences between this and the fake counterpart.

The true Giro UK platform

As per Singletrack World, which discovered and reported this potential scam following complaints from its readers, this fake site was first registered in 2023 by PakNic, a domain registrar from Pakistan, however, the actual owner is uncertain.

“Offers” from the fraudulent site

It has been observed that consumers who have tried to make purchases from this false site have had their transactions declined after entering their credit or debit card details along with their personal information. The scam strategy appears to involve acquiring a list of valid card numbers to sell on the black market.

This isn’t the first time cyber scammers have created fake sites to trick unsuspecting users. Last year, a similar scam was initiated under the guise of the Giant Bicycles brand, which was later taken down. The brand’s Risk Manager, Alan Needle, was unable to confirm the number of customer victims at the time.

The counterfeit Giant Bicycles site

The fraudulent Giant Bicycles website underwent an investigation by the Federal Trade Commission, a U.S body that investigates online scams, along with Giant’s legal team based in Taiwan. This scam closely mirrored that of Giro, with a convincingly real website but clear scam indicators such as payment methods including cash app, cryptocurrency, or ‘bankwire transfer’, and information riddled with spelling mistakes.

The proliferation of such scam cycling websites has been widespread over the past few years, notably due to the surge in bike sales during lockdown, offering alluring discounts to potential buyers.

Brands such as FSA, SRAM, and DMR reported fraudulent sites ahead of Black Friday, Cyber Monday, and Christmas in 2022. Even earlier in 2018, Scott had also cautioned customers about fake websites proposing unrealistic discounts up to 90%.

Online counterfeit product scams have also become increasingly prevalent due to limited availability and supply chain issues, leaving many cyclists looking from pillar to post for specific products and components.

### Frequently Asked Questions
#### How to identify counterfeit or scam websites?
Knowing how to spot a counterfeit or scam website can save you from losing your money and valuable personal information. Signs to watch for include suspicious URLs, unbelievably low prices, poor grammar and spelling, lack of contact information or details about the company, and unusual payment methods such as cryptocurrency or wire transfers.

#### What should I do if I’ve fallen for a scam?
If you’ve fallen for an online scam, you should report it to your local law enforcement immediately. Additionally, contact your bank or credit card company to inform them of the fraudulent charges and to dispute them if possible.

#### How to Avoid Scam Websites in the Future?
To avoid scam websites in the future, always scrutinize the URLs, check for secure payment options (SSL security), run a quick Google search on the company, and look for customer reviews. Also, be wary of too-good-to-be-true deals and remain cautious of emails or advertisements that direct you to suspicious sites.